Delightful Emails – Email Marketing Made Easy
[/vc_column_text][vc_column_text el_class=”de-header-large-subtitle”]The Alternative To Difficult and Ineffective Email Marketing
[/vc_column_text][/vc_column][vc_column width=”1/3″ offset=”vc_col-lg-3 vc_col-md-3 vc_hidden-sm vc_hidden-xs”][/vc_column][/vc_row][vc_row el_class=”de-section-logo”][vc_column][vc_single_image image=”552″ img_size=”full” el_class=”de-header-logo”][/vc_column][/vc_row][vc_row el_class=”de-breadcrumb”][vc_column][vc_column_text el_class=”de-breadcrumb-container”] [/vc_column_text][/vc_column][/vc_row][vc_row el_class=”de-section”][vc_column][vc_column_text el_class=”de-section-text”]If email isn’t getting you the results that you want, then it’s time to make a change. The good news is that change is only a couple of new habits away.
If you write marketing and sales emails and you want to write them better, with less friction, more fun and measurably better results (clicks, attention, open rates, SALES) then learning how to write truly Delightful Emails will save your sanity and equip you with a skill that will put dollars in the bank for the rest of your professional life.
Internalize these three incredibly powerful concepts to make the entire process of email marketing more delightful for you and for your readers and see how quickly things change.
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TRUTH #1
[/vc_column_text][vc_column_text el_class=”de-section-text bold”]REAL “VALUE” IS IN SHOWING UP, NOT “PROVIDING VALUE”
[/vc_column_text][vc_column_text el_class=”de-section-text”]You’ve probably been told that your emails need to be “valuable”.
For which you may have understood “actionable”.
Actionable, of course, means that you impart KNOWLEDGE that can be APPLIED to a situation in your prospect’s life or business to solve a problem or provide a remedy.
Think: strategies, tips, resources, cheatsheets, downloads, tools and checklists.
Because you’re terrified to be ONLY providing actionable content, you try “only speak when you’ve got something worth saying”.
You feel obliged to stay on top of industry trends and to be endlessly creating new content so that you can point your readers towards it and they can TAKE ACTION on the new stuff that you’re perpetually making.
Which is exhausting, and for most of us, unsustainable.
Consequently, we get overwhelmed and hide. Instead of delivering “valuable, actionable content”, we deliver nothing at all.
Weeks go by where we don’t send anything at all, and then (crime of all crimes!) we start our email – when we finally get round to sending it – by saying “sorry for the radio silence.”
You can fix this by immediately and dramatically recalibrating your measure of “value”.
Take a moment to make a list of all the things in your life that are truly value-able.
The things that you cherish.
The things that you can’t live without.
The things you would rescue from a burning building.
Because that’s the TRUE measure of value.
Those love-letters, photographs, favorite records and keepsakes are almost certainly not checklists or pdfs or instruction manuals or strategy guides.
Instead they’re objects that elicit an emotional response.
They are things – objects, memories, experiences – that make us FEEL something.
Things that make us smile. Things that make us cry. Things that make us laugh. Things that make us THINK.
When you internalize that truth, everything will change for you when it comes to being confident of your “value” when sending emails.
It means, for example, that your “CTA” (call to action) doesn’t EVER need be “click here” or “sign up” or “register”. Instead, it can be “think about that” or “enjoy this story” or “you’re normal” or even “laugh at me”.
The VALUE that you get from a love-song or an action-movie or a stand-up comedian or listening to your favorite talk-radio host FAR outweighs the value that you get from any instruction manual.
And the value that you get from having meaningful RELATIONSHIPS with other people … well that’s probably the greatest value of all.
Which brings us to Truth Number 2 …
[/vc_column_text][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text]<- Back to: Introduction
The Alternative To Difficult and Ineffective Email Marketing
If email isn’t getting you the results that you want, then it’s time to make a change. The good news is that change is only a couple of new habits away.
If you write marketing and sales emails and you want to write them better, with less friction, more fun and measurably better results (clicks, attention, open rates, SALES) then learning how to write truly Delightful Emails will save your sanity and equip you with a skill that will put dollars in the bank for the rest of your professional life.
Internalize these three incredibly powerful concepts to make the entire process of email marketing more delightful for you and for your readers and see how quickly things change.
TRUTH #1: REAL “VALUE” IS IN SHOWING UP, NOT “PROVIDING VALUE”
You’ve probably been told that your emails need to be “valuable”.
For which you may have understood “actionable”.
Actionable, of course, means that you impart KNOWLEDGE that can be APPLIED to a situation in your prospect’s life or business to solve a problem or provide a remedy.
Think: strategies, tips, resources, cheatsheets, downloads, tools and checklists.
Because you’re terrified to be ONLY providing actionable content, you try “only speak when you’ve got something worth saying”.
You feel obliged to stay on top of industry trends and to be endlessly creating new content so that you can point your readers towards it and they can TAKE ACTION on the new stuff that you’re perpetually making.
Which is exhausting, and for most of us, unsustainable.
Consequently, we get overwhelmed and hide. Instead of delivering “valuable, actionable content”, we deliver nothing at all.
Weeks go by where we don’t send anything at all, and then (crime of all crimes!) we start our email – when we finally get round to sending it – by saying “sorry for the radio silence.”
You can fix this by immediately and dramatically recalibrating your measure of “value”.
Take a moment to make a list of all the things in your life that are truly value-able.
The things that you cherish.
The things that you can’t live without.
The things you would rescue from a burning building.
Because that’s the TRUE measure of value.
Those love-letters, photographs, favorite records and keepsakes are almost certainly not checklists or pdfs or instruction manuals or strategy guides.
Instead they’re objects that elicit an emotional response.
They are things – objects, memories, experiences – that make us FEEL something.
Things that make us smile. Things that make us cry. Things that make us laugh. Things that make us THINK.
When you internalize that truth, everything will change for you when it comes to being confident of your “value” when sending emails.
It means, for example, that your “CTA” (call to action) doesn’t EVER need be “click here” or “sign up” or “register”. Instead, it can be “think about that” or “enjoy this story” or “you’re normal” or even “laugh at me”.
The VALUE that you get from a love-song or an action-movie or a stand-up comedian or listening to your favorite talk-radio host FAR outweighs the value that you get from any instruction manual.
And the value that you get from having meaningful RELATIONSHIPS with other people … well that’s probably the greatest value of all.
Which brings us to Truth Number 2 …